Reducing B2B SaaS Sales Cycles
How long does it take for you or your sales team to close a B2B SaaS sale? I have three decades of marketing & sales experience and the most challenging issue has always been reducing the sales...
View ArticleThe Importance of B2B SaaS Telemarketing
Is B2B telemarketing still important to use? Based on my 30 years of sales & marketing experience, I would say it is still important to use. It remains a very effective marketing tool-especially...
View ArticleWhich is Best: High Pressure or No Pressure B2B SaaS Selling?
Are high-pressure selling techniques contributing to a high telemarketing representative turnover in your organization or business? In my 30 years of marketing & sales experience, I have worked for...
View ArticleB2B SaaS Sales Letters and Dimensional Mail
Are you using B2B SaaS sales letters and dimensional mail to lower B2B sales cycles? According to Promotional Products Association International (PPAI), promotional products, when combined with a B2B...
View ArticleIs B2B SaaS Direct Mail Dead?
No. B2B SaaS Direct Mail is not dead according to Christopher Ruvo of ASI. Combining direct mail marketing techniques with digital marketing helps increase lead generation which, ultimately, increases...
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